A magpie who collects shiny things

Magpies collect shiny things. Bottle caps, foil, a bit of ribbon, one earring. They tuck them somewhere safe and (this is the part people forget) they remember exactly where they put them.

Margret is a magpie. Her shiny things are your thoughts. The half-formed one at the red light. The name you’ll need Thursday. The idea that arrived in the shower and left before the towel. She takes them, keeps them somewhere safe, and hands them back at a moment when you can actually use them.

Why she lives in your texts

We built Mags because of a pattern we kept watching, and living: every ADHD app fails at the exact moment it’s needed. The reminder is in the app. Opening the app requires remembering the app. Remembering is the thing that isn’t working today. So the tool sits on page three of the home screen, quietly becoming one more piece of evidence that you’re bad at this.

You are not bad at this. The design was backwards. So we put the whole thing somewhere you already look (the texts from your friends) and let it come to you.

The other half

The rest of it is tone. Most productivity software runs on a low hum of disappointment: broken streaks, wilting plants, red badges counting your failures back to you. That hum is expensive if your brain already keeps a running tally.

Margret doesn’t do that. She’s warm, a little cheeky, and completely unbothered when you drop something. Ignore her three times and she’ll try a different angle, not a louder one. Decide not to do the thing at all and she’ll tell you that’s a real answer. Finish it and you get a “shiny” and your afternoon back.

Magpie & Co

We’re a small studio building external executive function for adults with ADHD: tools that work on your worst day, not just your best one. Mags is the first one.